Adidas
Strategy
Animation
Illustration
Social Media
High Fashion
Vintage Retro
Year 3035
Blending the worlds of sport & luxury.
Overview
Started by Volksgeist, a voice in culture of hip-hop, to motivate the youth to chase their dreams.
Lead by the Y2K motifs in the existing brand language, this creative direction explores the ethereal landscapes of the Spirit World. Drawing inspiration from Japanese symbolism, graphic design and animé aesthetics.
The Design Opportunity,
Previous Collaborations with High Fashion Brands
Current Website (as of Jan, 25)
In reimagining the world of Spirit World, the design opportunity lies in expanding its visual and conceptual boundaries. By creating a more immersive and expansive environment, the aim is to deepen the narrative and emotional connection to the brand, inviting the audience to explore a broader, more dynamic universe.
Thank you for reading!
