Under CNSTRCTN
Brand Strategy
Identity Systems
Art Direction
Addressing the state of existing NYC Merch.
The perception of NYC is largely defined from an elevated point of view. Through the repetition of iconic sky scrapers and historical landmarks such as the Empire State and the Chrysler Building.
However, my perception of NYC is defined by the visual culture surrounding me on foot all the time, which can often go unnoticed as white noise. The project is about breathing life into the things constantly surrounding us, that we take for granted.
Because in my opinion, these elements define NYC, not just Manhattan, as much as iconic landmarks such as the Empire State, if not more.
Pain Points
Only for tourists, not for those who live here
The on ground perspective is lost
Generic,
Ornamental
Generic,
Problems to Be Solved
Merch made for those who live in the city, if you know you know
Emphasize the video game, crazy simulation perspective
Must be functional - not just decorative pieces
Start of Design Process
I began by picking up
Emphasize the video game, crazy simulation perspective
Must be functional - not just decorative pieces
As discovered through the journey of the design process, depicted above, what makes NYC compelling to me is the contrasts between
These scattered illustrations of water barriers, pillars and other industrial equipment started to come together to form a holistic world
I took the same elements into 3D
The same life scale objects in reality are scaled down and repurposed to be desk objects which enhance functionality of the workspace while acting as aesthetic pieces from the city
