→ Brand Strategist & Designer

→ 3D Designer & Animator

• Fall 2024

• Duration: 1 Month

• Tools: Adobe CC, Blender

DESIGN PROBLEM

I've never connected with the typical NYC merch: the keychains, fridge magnets, and snow globes of the Empire State Building and Statue of Liberty. They feel distant from the city I experience every day.

OBJECTIVE

Reimagine NYC merchandise, and craft a world that parallels what I see in reality. A world that celebrates the strange, low-key moments.

The visual culture of the streets, the industrial scaffolding clashing with Art Deco architecture, all set within a grid that makes the city feel like a video game.

KEY WORDS

Playful, Toon, Quirky