Introduction
NYC is Under CNSTRCTN
New theme
Deliverables
Campaign Design
Social Media Marketing Assets
Design Problem
Skyline Driven Merch
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The Project
A handmodelled digital location, that captures all the elements I love about NYC.
Primary Research
The Toys
Mascot
Logo Applications
Under CNSTRCTN
Responsibilities
→ Strategist
→ World Builder
→ 3D Designer & Animator
Context
Spring 2025
Duration: 4 Weeks
Tools: Blender, Adobe CC, Figma
Design Problem
Skyscrapers such as the empire tate building
Objective
Shift focus from the skyline to the on-ground, element of NYC.
Key Words
Playful, Toon