Masti
→ Packaging & Food Design
→ Brand Identity
Summer 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
Design Problem
Existing Indian mithai brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert into a globally relevant confectionary product.
Key Words
Warm, Traditional, Contemporary
Concept & Art Direction
Transform mithai from a ceremonial dessert into a globally relevant confectionery product
The Confections: 3 Flavors
Multiverse, founded by Euan Blair, aims to offer young people and career-switchers
an alternative to traditional education pathways through high-quality apprenticeships.
Packaging
Multiverse, founded by Euan Blair, aims to offer young people and career-switchers
an alternative to traditional education pathways through high-quality apprenticeships.
