Masti
Responsibilities
→ Strategist
→ Packaging & Food Designer
→ Brand Identity Designer
→ 3D Designer & Animator
Context
Summer 2025
Duration: 2 Weeks
Tools: Adobe CC, Figma, Blender
Problem
Existing Indian dessert brands rely heavily on ornate, traditional motifs, gold foiling, and cultural symbolism that doesn’t translate universally.
Objective
Transform mithai from a ceremonial dessert, into a globally relevant confectionary product, like chocolate from South America, and mochi from Japan.
Key Words
Warm, Traditional, Contemporary
Design Problem
Eclectic Food Shape & Packaging
Skechers is a billion-dollar brand with retail presence everywhere, yet its visual identity is stuck in a strange time capsule.
Skechers’ current identity simply doesn’t scale. It fights modern touchpoints—apps, social, retail, collaborations—because it was built for print-era advertising, not responsive ecosystems.
Primary Logo Lock Up
Brand Breakdown
3 flavors of Indian Desserts, known as Mithai, transformed into bite sized balls, in order to be consumed as To-Go snacks by a global audience.
Chocolate (Fudge)
Boondi (Gram Flour)
Kajoo (Cashew)
Packaging: 12 bite sized balls per box.
Value Proposition
bringing. value to a global market
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
making culture contemorary
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
ergonomic design
Skechers is one of the world’s largest footwear brands, yet its visual identity has remained rooted in an early-2000s
