Spirit World
3D Illustration
3D Animation
Web Design
Logo Design
Expanding the realm of the Spirit World.
This project is for creative purposes. It is not officially associated with Spirit World.
Overview
Spirit World is a jewelery brand by Volksgeist, a voice in the hip hop community over social media. The brand was started as a way to remind the youth to stay creative, and to chase their dreams through hard work, to reach a better place tomorrow.
Upon viewing their website for the first time, I noticed modest design decisions, and as a believer in their message, I tapped into my spirit of creativity to expand on their visual identity and explore the landscapes of the Spirit World.
Timeline
Q1 2025
Duration
1 week
Key Words
Spirit, Aura, Ethereal, Animé Aesthetics, Mythical
The website primarily features a white background with modest typography and layouts. I believe that for a brand called spirit world, especially one that draws clear inspiration from modern art sensibilities and features toon like figures as pendants, should have an expansive, all encompassing, and distinct ethereal landscapes of its own.
Art Direction
Lead by the Y2K motifs in the existing brand language, this creative direction explores the ethereal landscapes of the Spirit World.
Drawing inspiration from Japanese symbolism, graphic design and animé aesthetics, the art direction juggles ideas of spirituality, fantasy, and mythology.
At its core, this direction aims to evoke the dream-like essence of the Spirit World
Typography & Iconography
Building on the 4 pointed star symbol from the existing logo, as well as the bold sans serif typeface, the iconography remixes these elements to craft new systems and applications.
Colors
The color system is built around four distinct palettes, each inspired by the four pendants of the brand, serving as visual anchors for the identity. These palettes embody the brand’s essence through color psychology, materiality, and mood, with sub-palettes adding depth and flexibility.
Website Prototype
This section explores three key enhancements: rescaling and repositioning video elements for greater immersion, integrating a rotating logo asset to reinforce branding, and refining typography with stronger, more intentional font choices.
