Skechers
→ Brand Identity Designer
→ 3D Designer & Animator
Spring 2025
Duration: 1 Week
Tools: Adobe CC, Figma, Blender
PROJECT SUMMARY
Skechers' visual identity lacks modern aesthetic sensibilities that appeal to the younger generation.
OBJECTIVE
Remain true to the value proposition, The Comfort Technology Company, in order to develop a visual language and system that addresses the Gen-Z audience.
KEY WORDS
Plush, Tactile, Futuristic